Utilizes Web3 and NFTs, and conducts the "Web3-style Marathon Event 'Burning Marathon'" with Muscle Deli as the first collaboration.
HEALTHREE January 5, 2023.
The Web3 and NFT industries, which have attracted significant attention recently, have been accelerating the entry of various companies both domestically and internationally. Services that utilize Web3, which is a "new internet" with a decentralized structure based on blockchain technology, are also increasing, and contact with consumers is gradually expanding.
While marketing utilization by companies includes cases where they use it to create new touchpoints with users and improve loyalty, particularly for famous brands overseas, it is still difficult to promote Web3 as a marketing strategy due to the high technical hurdles, lack of knowledge and expertise among Web3-savvy users, and the unclear effects of marketing strategies.
Therefore, HEALTHREE will leverage the knowledge of Web3 and NFT accumulated through operating the "Health and Earn" app "HEALTHREE," which encourages consumers to habitually engage in exercise, sleep, and meals, to plan and offer "HEALTHREE for Business" for corporate promotional strategies.
As the first initiative, they will conduct the collaboration project "Burning Marathon" with Muscle Deli. "Burning Marathon" is a marathon event that utilizes the Health and Earn app "HEALTHREE." Participants will be given an NFT item designed to look like a bib number worn during the marathon, and will be challenged to complete a mission to run a half marathon distance (21.0975 km) during the specified period. Those who complete the mission will receive a "completion medal" and a "special coupon from Muscle Deli." They will also give Muscle Deli products to 50 people selected by lottery from among those who complete the mission.
Muscle Deli provides body makeup food subscription services, "Muscle Deli," which delivers meals that contain optimal nutrients for people who are working on body makeup and dieting, as well as catering services for high-protein and healthy meals, "Muscle Catering," and custom meal delivery services that provide meals tailored to each individual's goals and preferences, "YOUR MEAL."
Astar Network is a Japanese public blockchain that aims to solve the major challenges facing public blockchains, such as interoperability and scalability. These problems are solved by connecting different blockchains to Polkadot. They also support the Ethereum Virtual Machine, which means that smart contracts deployed on Ethereum can also be used on Astar Network.